I saw an ad on Craigslist about a year ago. Little did I know that my quick response to the ad would turn into a lifelong contract creating labels for an organic whiskey distillery!
I was amongst the top 5 (out of 150+ responders to that ad), that Journey Distillery owner Bill Welter decided to meet with. Our first meeting was in spring of last year at Longman and Eagle. Knowing how cutthroat these opportunities can be, I came armed with what was to become the very first design for a liquor, the Ravenswood Rye. Bill was floored by the illustration and needless to say, Longman became our regular meeting spot to discuss the vision of the distillery's labels. Seeing as I am not as adept at design as illustrating, I gave my sister a call to see if she was interesting in collaborating with me. It piqued her curiosity and we have since embarked on our own journey together, something we'd never tried before.
After much arduous labor and revisions, and revisions, and.... yes, revisions, Journeyman Distillery is officially open to the public as of October 7th, 2011.
I am extremely proud of Bill, his team, my sister and the natural course the distillery has taken in branding.
Check out the link to see what is JUST the beginning. Also, be on the lookout in the months/years to come for liquors hitting Chicago bars and retail shelves.
Click
HERE to see ALL of the labels thus far.